Metropolitan Asian Deaf Association
New York City, NY & Washington, DC
The Metropolitan Asian Deaf Association (MADA) started with a modest group of 30+ deaf members. Since then, under the leadership of Clement So and a dedicated team with strong professional backgrounds, MADA has grown significantly. With over 600 members and followers, it has expanded its reach to include not only the Greater New York Metropolitan Area but also Maryland, Virginia, the District of Columbia, and Boston.
MADA gained 501(c)(3) nonprofit status in 2009. MADA’s Deaf Asian Community has made significant contributions to improving the lives of the Deaf Asian NYC residents by increasing self-awareness about themselves with confidence, pride, self-esteem, and strong community support, building good community relationships with other local NYC organizations, regional, and national communities, and creating a safe space for the Deaf Asian American community.
The outcome of Gala and The Impact for MADA
The Outcome
Successfully led the creative committee for the Deaf Asian Street Festival, coordinating designers and delivering cohesive marketing materials across social media, email, print, and digital platforms.
Produced and adapted visual assets that clearly communicated event messaging while maintaining consistency across channels.
Facilitated structured feedback sessions and collaborative revisions, improving workflow and design quality under real event deadlines.
Designed the Gala Night book program front cover, iterating through 15+ versions based on cross-team feedback.
Prepared print-ready files with correct resolution, bleeds, margins, and printer specifications.
The Impact
Demonstrated the ability to manage creatives, balance strategy with execution, and lead remotely in a community-based organization.
Improved team efficiency and communication by providing clear direction and design reviews—reducing confusion and rework.
Ensured visual consistency and production accuracy, reducing printing risks and last-minute errors.
Enhanced audience experience by producing clear, visually compelling materials that communicated the festival’s events and purpose effectively.